Unlocking Workforce Capacity for Organizations Navigating Growth and Change
FOR IMMEDIATE RELEASE
Toronto, Ontario & New York, New York — [September 1, 2026] —Satellite Teams is expanding its enterprise workforce infrastructure platform with the launch of a new franchise led by Barbara Dirks and Jane Francisco, two accomplished executives whose careers have been defined by scaling organizations, transforming legacy institutions, and guiding businesses through periods of significant growth and change.
Across industries, executive teams are facing a common challenge. Organizations are expected to innovate, execute, and scale simultaneously while navigating rising labor costs, evolving customer expectations, increasing operational complexity, and the accelerating influence of artificial intelligence.
As workforce strategy becomes increasingly connected to business performance, access to scalable talent infrastructure is emerging as a critical leadership priority.
Through Satellite Teams’ global operating platform, Dirks and Francisco will work with executive teams seeking to strengthen organizational capacity through globally integrated workforce infrastructure. The model enables companies to build full-time international teams embedded directly into their operations while Satellite Teams manages the underlying recruiting, HR, payroll, compliance, and workforce systems required to support long-term scalability.
"The competitive landscape is evolving faster than most organizations were designed to accommodate," said Dirks. "Companies are being asked to grow, transform, and innovate simultaneously. Building the operational capacity to support that growth has become one of the defining leadership challenges of our time."
Francisco added, "Technology is changing how businesses operate, but sustainable growth still depends on people. Organizations that can combine innovation, trusted leadership, and scalable workforce capacity will be best positioned to create long-term competitive advantage."
Unlike traditional staffing or outsourcing models, Satellite Teams enables organizations to build dedicated teams that operate as a direct extension of the business. Team members integrate into company workflows, systems, and culture while the platform manages the infrastructure required to support global employment.
This approach allows organizations to expand capacity across functions including operations, administration, customer support, marketing, finance, technology, recruiting, and other business-critical areas without taking on the complexity traditionally associated with international hiring.
As businesses continue seeking ways to improve efficiency, strengthen execution, and build more resilient operating structures, workforce infrastructure is becoming a strategic consideration rather than simply a hiring decision.
About Satellite Teams
Satellite Teams is a global workforce infrastructure built to help organizations establish long-term workforce infrastructure through full-time global employees embedded directly into their culture and operations, supported by compliant international employment systems.
Founded by entrepreneur Matt Martin, Satellite Teams was developed to solve the operational strain businesses encounter as they scale. The model enables organizations to hire professionals globally "as if they were sitting beside you," while the platform manages recruiting, HR, payroll, compliance, country-specific labor law, and ongoing workforce operations behind the scenes, making global employment scalable, compliant, and operationally sound.
As organizations continue navigating growth, transformation, workforce challenges, and the integration of emerging technologies, the launch of Barbara Dirks and Jane Francisco represents a strategic expansion of Satellite Teams’ workforce infrastructure platform into markets where leadership, innovation, and organizational scalability are increasingly interconnected.
About Barbara Dirks
Barbara Dirks is an accomplished CEO, venture capital leader, and transformation executive with extensive experience leading organizations ranging from global financial institutions to high-growth technology companies.
Throughout her career, she has held executive leadership positions with Silicon Valley Bank Canada, Royal Bank of Canada, Bank of Montreal, PACE Credit Union, Framework Venture Partners, and Resilia. She is recognized for her ability to lead complex transformations, scale organizations, build high-performing teams, and navigate highly regulated operating environments.
Barbara's experience spans financial services, venture capital, technology, governance, and innovation, providing a unique perspective on how organizations build capacity and create sustainable growth in rapidly changing markets.
About Jane Francisco
Jane Francisco is a renowned media executive, brand strategist, and innovation leader whose career has been centered on transforming some of North America's most recognized consumer brands.
Most recently serving as Editorial Director of Hearst Lifestyle Group and Editor-in-Chief of Good Housekeeping, she has overseen iconic brands including Good Housekeeping, Prevention, Country Living, and Woman's Day, reaching millions of consumers across multiple platforms.
Throughout her career, Jane has built a reputation for modernizing legacy brands, identifying emerging market opportunities, and helping organizations adapt to changing consumer behavior while preserving trust, relevance, and long-term brand value.
Together, Dirks and Francisco bring a unique combination of executive leadership, operational transformation, innovation strategy, venture capital expertise, and brand-building experience to organizations seeking new approaches to workforce scalability and growth.
For organizations seeking to explore scalable workforce infrastructure solutions, inquiries can be directed to:
Barbara Dirks
[email protected]
+1 (416) 605-0317
Jane Francisco
[email protected]
+1 (646) 575-5949
